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FREQUENTLY ASKED QUESTIONS & ANSWERS
In Google or any
other search engine, the main results (i.e. top 10) which are present on
the left hand side of the result page are known as organic search engine
results. The term organic signifies that these are natural results and
are not Paid results.
What does the Submission Process Actually Do?
The SUBMISSION
programs send your web site address, "URL" to search engines and links
using what is referred to as add-a-URL strings. After receiving the URL,
engines use a "spider" to then parses through the HTML code looking for
tags that begin with "<a href=". After the entire page has been parsed,
a small "Web BOT" travels the links it found, searching for more links
using the same procedure until all of the pages at that URL address have
been found.
When will my Submissions appear on the engines?
Every engine and
directory is different. In some cases, your submission will appear
within a few days. In some cases your submission may be much longer and
in some instances, your web site may never get listed by that
submission. Because of this, the idea is that the more engines you
submit to, the better your visibility will be and if you submit
regularly (every month), you have a better chance of getting added to
the engines that didn't add you the last time. Many engines and
directories put you in a queue. Some will manually add you when they get
a chance. Some will wait to check your site out for content.
What is the
difference between submission and placement and when will my first page
paid placement list on the search engines?
With search engine
submission, we do not guarantee that a search engine will place your web
site. With search engine placement, we ask for you to allow ten days for
placement on the search engines. You will receive a ranking report at
the email address you provided on your order form.
What is a search engine and how does it work?
On the Internet, a search engine has three parts:
1. A spider (also
called a "crawler" or a "bot") which travels to every page or
representative page on every searchable web site, reads it, then using
hypertext links on those pages, travels throughout the other pages
linked by
that web site.
2. A catalog or
Index which is created by programs compiling the pages read
from those web
sites.
3. A program which
receives your search request, compares it to the entries in the index,
and returns the results to you. An alternative to using a search engine
is to explore a structured directory of topics. Yahoo, which also lets
you use its search engine, is the most widely-used directory on the Web.
A number of Web portal sites offer both the search engine and directory
approaches to finding information. Not all search engines are created
equal, but all of them have a few basic components that are essential to
their use. Some components are more visible than others to the average
user, but all of them must be working in tandem to create a high
performance search tool. The three basic actions that have to be
performed for a search engine to be useful are: Gather information,
analyze information, and display information. The only major difference
between major search engines is how these tasks are performed and how
often they are performed. Gathering information Spiders are the programs
that search engines use to collect information about web sites on the
Internet. These programs traverse the World Wide Web gathering the
content of web sites and store that information for later processing.
There are two
basic ways that spiders can find your web site. You can tell the search
engine about your web site, or let it find your site on its own.
Typically search engines will have a place on their web site which
allows you to suggest a site to them. After a site has been suggested,
the search engines spider will visit that web site to collect
information about it. Spiders also follow the links on each web site to
find linked sites to visit. This is how a spider will find your site by
itself. The more web sites that link to your site, the more likely a
spider will find your site without you telling it your sites URL.
Usually search
engine spiders will revisit your site when you submit your URL again.
When the spider finds a link to your site, or after a specified amount
of time has passed since its last visit. Depending on the number of web
sites that the spider needs to visit and the resources that the spider
has at its disposal, it can take days or months for a spider to visit or
revisit your web site.
Displaying information
Search engines
take a search request from a user and display a list of web pages that
relate to that topic. These returned sites give clues to the algorithm
used to analyze the web pages in the search engines index. When a search
engine displays the file size of the web page or a percentage next to
the web site, it can be used to help figure out how to optimize your web
pages better for that search engine. Some search engines return results
in the order of relevance, others mix up the results to make sure the
web sites returned are from different sites. No matter how a search
engine displays the information requested by a user, this result is
typically the first impression of your web site. It is important to
follow any guidelines that search engines give and do research on how
each search engine analyzes web pages so that you not only get a good
ranking for your search, but the description of your site is accurate as
well.
What are On-Page Search Engine Optimization Factors?
Search Engines
have computers and programs called "Spiders" that collect information
about your web pages in an attempt to "figure out" what your pages are
about. These spiders gather information from your pages and use these in
factoring which sites get ranked higher than others.
What is a Title?
The "Title" of a
web site is probably the single most important element for natural
search engine positioning. The Title is placed within the "head" of the
html, is generally 12-15 words long and should be descriptive in nature.
What is a keyword?
A "keyword" or
"keyword Phrase" is the word or words a person types into the search box
on a search engine to look up subject matter on the Internet. If you are
looking for a flag for your home or office, you might type in "American
Flags". The Search Engine screens its database for those web sites it
has obtained and looks for the words, "American Flags". Through
programming, it then finds and places in order those web sites which it
believes to be a match and displays them in order of relevancy. With
proper design of a web site, you should have a keyword meta tag area
within the head of your html to list the words or "keywords" which best
describe your web site. It is important to reflect carefully when
choosing your keywords. If you sell boats, but you are only licensed to
do so in Maine, then your keywords might best be "boats for sale in
Maine" or "Maine Boats", etc.
What is a Description?
The "Description"
of your web site also resides within the "head" of your html and is
usually a sentence or two containing approximately 15 words which best
describe your web site.
What is "body content relevance"?
"Body content
relevance" is the written "non-image" text on the page of the web site
which is descriptive in nature and relates to the title, description and
keywords. It is not mandatory to have relevant body content, but it most
definitely will assist your ranking on the search engines.
What is link popularity?
Link popularity
refers to the number of web pages on the Internet which are recognized
by a search engine to have a hyperlink reference to your site, or in
other words are "pointing" to your web site as a reference.
What is an algorithm?
The term algorithm
(pronounced "AL-go-rith-um") is a procedure or formula for solving a
problem. A computer program can be viewed as an elaborate algorithm. In
mathematics and computer science, an algorithm usually means a small
procedure that solves a recurrent problem.
Complete Outsourcing Solution - Hiring the resources needed to build and
manage an affiliate program can be costly. Finding talent that can handle
all aspects of an affiliate campaign often means more than one person.
With WebMedia, you get the complete solution for far less than hiring even
one qualified person.
ABOUT US
WHAT WE DO
HOW WE DO IT
CONTACT
US TODAY 1-909-203-8239
OR 1-800-WEBMEDIA
TO FIND OUT HOW WEBMEDIA CAN IMPROVE YOUR ORGANIZATION'S INTERNET
ADVERTISING INITIATIVES.
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